Frequently Asked Questions

General Questions

  • What does your company do?

    We provide Inbound Marketing solutions centered around great design, reliable technology, and expertise in marketing communications and advertising.  We get inside your business so that we can understand your priorities and develop a solution that helps you achieve them more quickly and easily.

    As a part of Inbound Marketing, we provide very detailed reporting to let our customers know how their sites are performing, where things are working or not working, and provide thought leadership to help find effective solutions to our customers’ online business challenges.  

    In short, we make our customers happy.

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  • What are your hours of operation?

    Our hours of operation are 9am - 5pm Eastern U.S. time, Monday through Friday, excepting U.S. holidays.

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  • What distinguishes you from other web development firms?

    We are not simply a web development or web design firm. We are an Inbound Marketing agency that blends our expertise in marketing communications, advertising, design, and technology into effective web-based marketing programs for our customers. With a 15-year track record of creating customer marketing solutions that successfully generate leads, build brand awareness, and help our customers gain domain authority in their areas of expertise, it's no surprise that our average engagement is over 3 years in length. In fact, some of our customers have been with us for more than 10 years.

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  • How long has Rare Earth Interactive been in business?

    Rare Earth has been in business for 16 years. Founded in 1998 with a single account we have expanded our services and client base by adding services which ensure our customer's online marketing success.

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  • Can you work with any business?

    Absolutely! The process we’ve developed for marketing and design is applicable to virtually any business or organization.  This enables us to work for diverse types of organizations including not-for-profit, community, consumer packaged goods, manufacturing, law firms, and even high-end scientific equipment manufacturers.

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  • How is your business structured?

    Rare Earth’s business model is centered around empowering its customers to manage their own online solutions.

    While we often maintain managed professional consulting relationships with select customers, Rare Earth began its move away from the so-called "dollars for hours" business model prior to the collapse of the Internet bubble in 2001-2002.

    Accordingly, Rare Earth is a product-oriented, "software as a service" business, where the bulk of its revenue is derived from ongoing subscription fees for its SNAP eBusiness management suite.

    This likewise empowers us to provide a better suite of solutions to our customers more efficiently and far more rapidly than would otherwise be possible.

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  • Where are you located?

    Our executive offices are located in Buffalo and Manhattan, NY with employees working remotely from various sites in Western New York and other areas of the United States.

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