Sitegeist: The REI Blog Posts Tagged With "branding"

• Can Color Choice Tank Your Pitch to Investors?

  Posted on Saturday, September 17, 2016

  When you’re establishing your company's brand identity, the colors that you pick make a huge difference. What color can hurt your brand and scare away investors?

  Tags: branding, content development, design, website design

• Your Social Media Strategy Should Include Snapchat Influencers

  Posted on Saturday, September 3, 2016

  If you can provide a compelling experience on Snapchat and find Influencers to help promote your brand, you can win at Snapchat.

• Social Listening Tools For Community (and Brand) Managers

  Posted on Friday, August 19, 2016

  Social listening platforms collect and report data from a variety of platforms. These tools allow you to interact with your community and share insights with stakeholders. When handled promptly and well, a less than satisfactory experience with the product can become a public relations success story.

  Tags: audience building, brand management, digital marketing, social listening, social media monitoring

• Empower Your Community Manager to Build Brand Loyalty

  Posted on Friday, August 12, 2016

  Social enables brands to connect with audiences in new and dynamic ways. If you want to deliver great customer service and create an affordable, sustainable source of customer data, you’ll need to hire a community manager.

  Tags: audience building, b2c, inbound marketing, social listening, social media, social media monitoring

• How AI Reverse-Engineers Twitter Success

  Posted on Saturday, August 6, 2016

  Can artificial intelligence teach you to market on Twitter better? Socialbots, artificially intelligent computer programs designed to mimic users, already operate heavily on Twitter. You can improve your social strategy by learning from them.

  Tags: AI, content development, content marketing, social media, Twitter

• How to Pitch a Guest Post and Drive Traffic

  Posted on Saturday, July 30, 2016

  If you’re building a business, placing the right guest post can boost your prospects. Plenty of blogs allow readers to submit guest posts. It’s win-win: the blog gets interesting content written by a fresh voice and the writer gets to build their reputation, backlink to their site, and drive traffic.

  Tags: b2c, content development, content marketing

• Friday Favorites: Cool tools for busy professionals

  Posted on Friday, January 22, 2016

  We've assembled a list of fun, useful tools for the office and while you're out and about. 

  Tags: business travel, content marketing, digital marketing, tech gadgets, technology

• Content Management Strategies for Agencies and Clients

  Posted on Friday, January 15, 2016

  Content development is mostly about identifying an audience and regularly delivering a variety of informative, meaningful content. Here's how to speed its progress from pitch to post.

  Tags: content marketing, digital marketing