Sitegeist: The REI Blog

• Social Listening Tools For Community (and Brand) Managers

  Posted on Friday, August 19, 2016

  Social listening platforms collect and report data from a variety of platforms. These tools allow you to interact with your community and share insights with stakeholders. When handled promptly and well, a less than satisfactory experience with the product can become a public relations success story.

  Tags: digital marketing, social listening, social media monitoring, audience building, brand management

• Empower Your Community Manager to Build Brand Loyalty

  Posted on Friday, August 12, 2016

  Social enables brands to connect with audiences in new and dynamic ways. If you want to deliver great customer service and create an affordable, sustainable source of customer data, you’ll need to hire a community manager.

  Tags: inbound marketing, social listening, social media, social media monitoring, audience building, b2c

• How AI Reverse-Engineers Twitter Success

  Posted on Saturday, August 6, 2016

  Can artificial intelligence teach you to market on Twitter better? Socialbots, artificially intelligent computer programs designed to mimic users, already operate heavily on Twitter. You can improve your social strategy by learning from them.

  Tags: content marketing, social media, Twitter, AI, content development