Sitegeist: The REI Blog Posts Tagged With "website design"
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Christmas Gifts for the Geek on Your List
Posted on Friday, December 18, 2015Still shopping? No judgement: just a list of tech swag and geek gifts so sweet, you'll be tempted to hang on to a couple of items for yourself. We've got something for everyone from your office mate to your soulmate. Have a merry!
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How to Recruit Brand Ambassadors
Posted on Tuesday, December 15, 2015The best way to turn your site's visitors and social media followers into promoters is to give them content worth sharing with others. Here are keys to recruiting brand ambassadors who will help grow your business.
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The Inexact Science of Search Optimization
Posted on Friday, December 4, 2015SEO is a term that every web marketer knows, but even top bloggers stress over the constantly changing landscape of search engine guidelines bought on by algorithmic updates. Here are points to remember about how the future of SEO is both predictable and unpredictable, making it an inexact science.
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What the Google Quality Update Means For Your Site
Posted on Friday, November 20, 2015The Google Quality Update took effect quietly in the Spring of 2015 without an official press release. Here are items to consider so that your SEO strategies remain in order.
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Google: U.S. Mobile Search Overtakes Desktop Search
Posted on Thursday, November 12, 2015Most tech-savvy forecasters correctly predicted that by the end of 2015, mobile Google searches will outpace the number of desktop queries.The United States and Japan are two of the ten nations where mobile search now dominates, but the historic announcement that accompanied Google's third-quarter earnings report didn't list the remaining eight nations. Here are more details on what this expected shift to mobile search domination means to web developers.
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How to future-proof your website
Posted on Monday, November 9, 2015In order to keep up with technological and marketing trends, it's important to occasionally redesign your site as the medium evolves. Here are steps you can take to future proof your website and stay ahead of the curve.
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, October 30, 2015We're back for the fourth installment of Friday Faves! Here you'll find some of the best the tech to give you an edge, including: a steep discount and other goodies for you world travelers; a digital stylus with the functionality of three drawing tools; the end of tangled earbud wires; a hotspot for your car; and an oven mitt powered by The Force. Woot, woot!
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Is Facebook A Necessary Evil?
Posted on Friday, October 23, 2015There's a lot of conflicting information about whether advertising on Facebook is essential to building brand awareness. Here's our take on the good, the bad, and the ROI of Facebook.
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Pre-Launch Checklist - How To Make Sure The Big Day Goes Off Without A Hitch
Posted on Friday, October 16, 2015You've won the contract, sat through days' worth of meetings, and are celebrating the imminent launch of your client's shiny new site. All is well until that email containing the dreaded subject line "Corporate wants to make some changes" arrives in your inbox. Here's what to do next time.
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Inbound Marketing: Brand Promotion in the Age of the Ad Blocker
Posted on Monday, October 12, 2015Whether you view ad blocking as the next best thing or a sign of the apocalypse, everyone who accesses digital content will be affected. Here's how marketers can adapt and thrive.
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, October 2, 2015We're back for the third installment of Friday Faves! Here you'll find some of the best the tech to give you an edge, including: a gadget to stay connected; one new service that has revolutionized email and another that promises to revolutionize parking; and free music to help you cruise till quitting time.
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'It's perfect' is the enemy of 'it's useful.'
Posted on Friday, September 25, 2015When does the pursuit of perfection become an impediment to digital marketing success? This week's Sitegeist explains.
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'Peace' Out - Arment and the Ad-Blocking War
Posted on Sunday, September 20, 2015'Peace' developer Marco Arment's decision to pull the ad-blocking app, and the state of 'war.'
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, September 11, 2015We've assembled a list of resources designed to help save time and money. Bonus: most of them are free! Here's: how to cut business travel expenses; access 1-touch webinar sign-in; a great new source for free stock images; and more.
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Responsive Comping Is A Game-Changer
Posted on Friday, September 4, 2015Is responsive comping part of your design process? It saves us iterations, time, and money. See how we transitioned from wireframe to responsive comping and will never look back.
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Good Website Design: The View From Analytics
Posted on Friday, August 28, 2015Lots of pageviews don't necessarily result in lots of conversions. Why? Visitors have to stick around long enough to do what you want them to do. Applied analytics is the cure for your ailing your stats.
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, August 21, 2015We've assembled a list of cool apps and info designed to lighten the load at work or help cut expenses. Read on to find how to track your time; organize your projects; and generally make you mad efficient.
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Congratulations! You're Head of Content Marketing.
Posted on Friday, August 14, 2015Content marketing managers are under a great deal of pressure to drive qualified leads to a designated site - often with few human or financial resources. Sitegeist offers some practical tips to help you get the job done.
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Can Software Replace Your Digital Marketing Company?
Posted on Friday, August 7, 2015Is it possible to feed your visitors fresh content from a canned source? Craig has some thoughts on template-based solutions and the good old days of content marketing.
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How to Achieve Bespoke Marketing Results With an Off the Rack Budget
Posted on Friday, July 31, 2015Achieve the visibility your company needs to reach its customers with a coordinated pay-per-click and content marketing strategy.
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Introducing "Sitegeist: The REI Blog"
Posted on Friday, July 31, 2015Introducing "Sitegeist: The REI Blog." Each week, we will drop posts about SEO, Digital Marketing best practices, website design, cool trends in digital technology, and tips on running your small business in the virtual economy.
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Getting Out of the Way
Posted on Wednesday, July 22, 2015How to avoid being the biggest marketing liability facing your business
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If your SEO Pros Tout the Virtues of the Meta Keywords Tag, Fire Them.
Do it now!Posted on Friday, July 10, 2015If your SEO pro says you must be using the Meta Keywords tag to get good search results, they don't know as much as they would like you to believe.
