Sitegeist: The REI Blog

• 'It's perfect' is the enemy of 'it's useful.'

  Posted on Friday, September 25, 2015

  When does the pursuit of perfection become an impediment to digital marketing success? This week's Sitegeist explains.

• 'Peace' Out - Arment and the Ad-Blocking War

  Posted on Sunday, September 20, 2015

  'Peace' developer Marco Arment's decision to pull the ad-blocking app, and the state of 'war.' 

  Tags: digital privacy, i0S9, inbound marketing, ad blocking, content development, digital marketing

• Friday Favorites: Cool tools for busy professionals

  Posted on Friday, September 11, 2015

  We've assembled a list of resources designed to help save time and money. Bonus: most of them are free! Here's: how to cut business travel expenses; access 1-touch webinar sign-in; a great new source for free stock images; and more. 

  Tags: technology, business travel, content marketing, digital marketing

• Responsive Comping Is A Game-Changer

  Posted on Friday, September 4, 2015

  Is responsive comping part of your design process? It saves us iterations, time, and money. See how we transitioned from wireframe to responsive comping and will never look back.

  Tags: digital marketing, responsive comping, search engine optimization buffalo ny, seo buffalo ny, website, website design, website development buffalo, website development company buffalo ny, buffalo web designer, buffalo website design, design