Sitegeist: The REI Blog Posts Tagged With "social listening"

• Social Listening Tools For Community (and Brand) Managers

  Posted on Friday, August 19, 2016

  Social listening platforms collect and report data from a variety of platforms. These tools allow you to interact with your community and share insights with stakeholders. When handled promptly and well, a less than satisfactory experience with the product can become a public relations success story.

  Tags: digital marketing, social listening, social media monitoring, audience building, brand management

• Empower Your Community Manager to Build Brand Loyalty

  Posted on Friday, August 12, 2016

  Social enables brands to connect with audiences in new and dynamic ways. If you want to deliver great customer service and create an affordable, sustainable source of customer data, you’ll need to hire a community manager.

  Tags: social media monitoring, audience building, b2c, inbound marketing, social listening, social media