Sitegeist: The REI Blog Posts Tagged With "digital marketing"
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Social Listening Tools For Community (and Brand) Managers
Posted on Friday, August 19, 2016Social listening platforms collect and report data from a variety of platforms. These tools allow you to interact with your community and share insights with stakeholders. When handled promptly and well, a less than satisfactory experience with the product can become a public relations success story.
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, January 22, 2016We've assembled a list of fun, useful tools for the office and while you're out and about.
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Content Management Strategies for Agencies and Clients
Posted on Friday, January 15, 2016Content development is mostly about identifying an audience and regularly delivering a variety of informative, meaningful content. Here's how to speed its progress from pitch to post.
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The Inexact Science of Search Optimization
Posted on Friday, December 4, 2015SEO is a term that every web marketer knows, but even top bloggers stress over the constantly changing landscape of search engine guidelines bought on by algorithmic updates. Here are points to remember about how the future of SEO is both predictable and unpredictable, making it an inexact science.
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How to future-proof your website
Posted on Monday, November 9, 2015In order to keep up with technological and marketing trends, it's important to occasionally redesign your site as the medium evolves. Here are steps you can take to future proof your website and stay ahead of the curve.
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Is Facebook A Necessary Evil?
Posted on Friday, October 23, 2015There's a lot of conflicting information about whether advertising on Facebook is essential to building brand awareness. Here's our take on the good, the bad, and the ROI of Facebook.
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Pre-Launch Checklist - How To Make Sure The Big Day Goes Off Without A Hitch
Posted on Friday, October 16, 2015You've won the contract, sat through days' worth of meetings, and are celebrating the imminent launch of your client's shiny new site. All is well until that email containing the dreaded subject line "Corporate wants to make some changes" arrives in your inbox. Here's what to do next time.
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Inbound Marketing: Brand Promotion in the Age of the Ad Blocker
Posted on Monday, October 12, 2015Whether you view ad blocking as the next best thing or a sign of the apocalypse, everyone who accesses digital content will be affected. Here's how marketers can adapt and thrive.
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'Peace' Out - Arment and the Ad-Blocking War
Posted on Sunday, September 20, 2015'Peace' developer Marco Arment's decision to pull the ad-blocking app, and the state of 'war.'
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Friday Favorites: Cool tools for busy professionals
Posted on Friday, September 11, 2015We've assembled a list of resources designed to help save time and money. Bonus: most of them are free! Here's: how to cut business travel expenses; access 1-touch webinar sign-in; a great new source for free stock images; and more.
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Responsive Comping Is A Game-Changer
Posted on Friday, September 4, 2015Is responsive comping part of your design process? It saves us iterations, time, and money. See how we transitioned from wireframe to responsive comping and will never look back.
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Congratulations! You're Head of Content Marketing.
Posted on Friday, August 14, 2015Content marketing managers are under a great deal of pressure to drive qualified leads to a designated site - often with few human or financial resources. Sitegeist offers some practical tips to help you get the job done.
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Can Software Replace Your Digital Marketing Company?
Posted on Friday, August 7, 2015Is it possible to feed your visitors fresh content from a canned source? Craig has some thoughts on template-based solutions and the good old days of content marketing.
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How to Achieve Bespoke Marketing Results With an Off the Rack Budget
Posted on Friday, July 31, 2015Achieve the visibility your company needs to reach its customers with a coordinated pay-per-click and content marketing strategy.
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Introducing "Sitegeist: The REI Blog"
Posted on Friday, July 31, 2015Introducing "Sitegeist: The REI Blog." Each week, we will drop posts about SEO, Digital Marketing best practices, website design, cool trends in digital technology, and tips on running your small business in the virtual economy.
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Getting Out of the Way
Posted on Wednesday, July 22, 2015How to avoid being the biggest marketing liability facing your business
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If your SEO Pros Tout the Virtues of the Meta Keywords Tag, Fire Them.
Do it now!Posted on Friday, July 10, 2015If your SEO pro says you must be using the Meta Keywords tag to get good search results, they don't know as much as they would like you to believe.
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Page views and visitors don't sell product. Conversions do.
Posted on Thursday, August 21, 2014You can advertise, write and work to bring as many people to your site as your pocketbook can afford. But unless you convert those visitors, it's wasted effort.
