Sitegeist: The REI Blog Posts Tagged With "brand management"

• Social Listening Tools For Community (and Brand) Managers

  Posted on Friday, August 19, 2016

  Social listening platforms collect and report data from a variety of platforms. These tools allow you to interact with your community and share insights with stakeholders. When handled promptly and well, a less than satisfactory experience with the product can become a public relations success story.

  Tags: audience building, brand management, digital marketing, social listening, social media monitoring