Sitegeist: The REI Blog Posts Tagged With "SEO"
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The Inexact Science of Search Optimization
Posted on Friday, December 4, 2015SEO is a term that every web marketer knows, but even top bloggers stress over the constantly changing landscape of search engine guidelines bought on by algorithmic updates. Here are points to remember about how the future of SEO is both predictable and unpredictable, making it an inexact science.
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What the Google Quality Update Means For Your Site
Posted on Friday, November 20, 2015The Google Quality Update took effect quietly in the Spring of 2015 without an official press release. Here are items to consider so that your SEO strategies remain in order.
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Good Website Design: The View From Analytics
Posted on Friday, August 28, 2015Lots of pageviews don't necessarily result in lots of conversions. Why? Visitors have to stick around long enough to do what you want them to do. Applied analytics is the cure for your ailing your stats.
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Congratulations! You're Head of Content Marketing.
Posted on Friday, August 14, 2015Content marketing managers are under a great deal of pressure to drive qualified leads to a designated site - often with few human or financial resources. Sitegeist offers some practical tips to help you get the job done.
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Can Software Replace Your Digital Marketing Company?
Posted on Friday, August 7, 2015Is it possible to feed your visitors fresh content from a canned source? Craig has some thoughts on template-based solutions and the good old days of content marketing.
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How to Achieve Bespoke Marketing Results With an Off the Rack Budget
Posted on Friday, July 31, 2015Achieve the visibility your company needs to reach its customers with a coordinated pay-per-click and content marketing strategy.
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If your SEO Pros Tout the Virtues of the Meta Keywords Tag, Fire Them.
Do it now!Posted on Friday, July 10, 2015If your SEO pro says you must be using the Meta Keywords tag to get good search results, they don't know as much as they would like you to believe.
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How Do You Get Higher Rankings for your SEO?
Posted on Tuesday, September 16, 2014Google is pretty tight-lipped when it comes to getting good rankings. But there's still plenty you can do without a search engine optimization professional.
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Page views and visitors don't sell product. Conversions do.
Posted on Thursday, August 21, 2014You can advertise, write and work to bring as many people to your site as your pocketbook can afford. But unless you convert those visitors, it's wasted effort.
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Focusing on single keywords in your content?
You could be doing better for your SEO efforts.Posted on Wednesday, July 30, 2014We all want to be authoritative in our business. Here's a brief profile on the reasons why being specific about your search terms in your marketing, is both smarter and more effective.
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7 Fundamental Keys to Effective SEO
Posted on Thursday, May 8, 2014What does it take to really get successful SEO results from your search engine marketing efforts? The answer is surprisingly simple.
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Six Key SEO Fundamentals
Posted on Wednesday, April 14, 2010There's a sizable chunk of the Internet professional services industry that specializes in promising prominent positioning in the organic search listings of the most popular ...