Maximizing Your Mobile Presence: Responsive Design Vs. Mobile App

Posted on Friday, May 23, 2014 by Craig C. Chapman

A Responsive Web Vets More Customers

Responsive Design utilizes programming that enables your website to fit any device. Literally: any device, whether it’s a smart phone, tablet, smart TV, PC monitor, iPhone and Android phones, and any versions.

However, some websites are becoming so complicated to implement that business owner’s look to mobile applications as an alternative. But here's the dilemma: is it better to create a mobile app or opt for a responsive design?

Let's jump right to the biggest pitfalls of using a mobile app

  • you must rely on the end-user to download the mobile app to their phone
  • the individual must authorize access to their phone
  • requires customers to perform updates

Unfortunately, more often than not, customers find these tasks rather annoying, and either stop performing them, or uninstall the mobile app altogether, and this is where many businesses lose potential customers.

Three Advantages of Responsive Website Design Over a Smartphone App

  1. Responsive websites are user and device friendly
    Your site can adapt to any screen from any device. During these times, when technology is evolving and the introduction of new devices is plentiful, you want to make sure visitors can access your website at any time, under any circumstances.

  2. Responsive websites are less expensive to develop
    Developing an app is not a cheap option. First, there are two platforms, Android and iPhone, and each has its own pros and cons: Android for example has buttons that do not exist on iPhone. The interface changes slightly for each market. In addition, Android devices have different screen resolutions. On the iPhone you must take into account the "retina display," which has 4x the resolution of a standard desktop monitor.

    Then there's the functionality aspect of your user's evolving expectations, bug reports, change management and maintaining a development roadmap. If you're thinking this sounds like a lot of work, you're right. In short: a well-functioning mobile app that meets requirements of today's fickle end-user will undoubtedly cost lots of pennies to develop, and more to keep updated.

    That's why most website designers take a responsive site into account when developing your site; many of us (including Rare Earth) start with the mobile platforms, first.

  3. Easier maintenance
    If you've ever used a smartphone with apps, you know that there are constant updates. Many of these are necessary as a result of individuals changing phones, Apple and Google upgrading their operating systems, and other aspects of evolving technology.

    If you have a responsive design for your website, you'll enjoy less maintenance and consequently, less time, effort and cost.

We can help!

To speak to us about a responsive website design for your company or organization, click on the Contact Us link and Request a Quote.

To learn more about how Rare Earth's Digital Marketing services can help your brand thrive:

Contact Us or get your Free Digital Marketing Analysis

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