For the second time in 3 years Rare Earth Interactive Design, Inc., a Northeast United States regional eBusiness solutions provider, was honored with half of the awards in its category at the annual Brainstorm ADDY™ Awards.

Rare Earth received two of a total of four Silver awards presented in the Interactive Media, World Wide Web, Business to Consumer category; no Gold awards were presented in the category. Both awards were presented for Rare Earth's work on behalf of Zippo Manufacturing Company, www.zippo.com.

The annual awards show, presented by Brainstorm - the communicators club of buffalo, honors the work of Buffalo-Niagara regional advertising, public relations, graphics and eBusiness/interactive firms. All entries in the competition were judged by a panel of out-of-town judges with extensive design and creative expertise.

Rare Earth Interactive Design, Inc. www.rareearthinteractive.com, was established in June 1998 by Craig C. Chapman. The company has designed interactive and eBusiness solutions for some of the world's most widely recognized brands and institutions, including the Buffalo Sabres, Catholic Diocese of Buffalo, Circuit City, Cutex Nails, Massachusetts General Hospital, PETsMART, and Zippo Manufacturing Company, as well as many other clients in the northeastern United States and southern Canada.