May 16, 2001
Buffalo, New York

Rare Earth Interactive Design, was awarded a bronze at the Seventh Annual Western New York Awards for Creative Excellence, held on
May 4th.

The award, presented in the Electronic Media: Interactive Media: World Wide Web: Business-to-Consumer division, was one of only four honors (all bronze) awarded in that division. Rare Earth was recognized for its work on behalf of Elmwood Franklin School, www.elmwoodfranklin.org.

This year marked the first ACE event presented by Brainstorm, the new professional communicators club formed by the combined Art Directors/Communicators of Buffalo and Professional Communicators of Western New York. This year 264 winners were chosen from 658 entries. The 41 gold, 98 silver, and 125 bronze awards were presented to the best in Buffalo area advertising, design, interactive, and public relations firms.